FITISM Pervasive Culture Exertion

DSC_0673 copia

concept by namanamafreeze  – Matsushita, Paggi
picture by Elena Schöndorf

FITISM
Pervasive Culture Exertion

“Before the industrial revolution, fitness was the capacity to carry out the day’s activities without undue fatigue. However with automation and changes in lifestyles physical fitness is now considered a measure of the body’s ability to function efficiently and effectively[…].” (wikipedia)

FITISM Pervasive Culture Exertion wants to discuss the current reality related to training, health, beauty and use of media. Questioning where we are at the moment concerning our physicality and society. FITISM Pervasive Culture Exertion is an on on-going project which will develop further changing its shapes and durations becoming alive also in the virtual reality; but constantly dealing with training methods and perception of the body through technology. Considering the modes of production as a folk trend mainstream reflection of society on health, beauty and culture.

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